What tips will make my interviews more successful?

• The negotiation begins with your interview. Use it to build the relationship and mutual confidence.
• Do your homework. Research the company, environment, and position thoroughly.
• Build your value proposition in advance. Be prepared to discuss your skills, achievements, and experience.
• Ask investigative questions. Understand what the employer wants, what problems you can solve, why your skills and experience make you the ideal candidate, and why the organization is the right place for you.
• Be an active listener. Distinguish the organization’s interests from the hiring manager’s interests. Understand how the role fits into the organization and why it is important.
• Convince them that you meet their needs. Leverage your knowledge of the employer’s interests to express how your background will benefit the company.
• Always have your second-best job alternative in hand. Know your BATNA (best alternative to a negotiated agreement) so you’ll have greater confidence that an acceptable alternative exists.